Our Story

THUGSWIM is a study in contrast.

Rooted in nostalgia and shaped by a modern point of view, it’s more than swimwear. 

Built from memories of hot New York summers, fire hydrants running, and music spilling through open windows… Cultural moments that shaped my identity. 

From Brooklyn to Los Angeles to Miami, learning, evolving, doubting, starting over, and still finding my way back to it.

THUGSWIM came from that space. The in-between.

Soft, but never weak.
Minimal, but never basic.
Calm, with a little bite.

We design pieces that feel good on the body and effortless to wear. Thoughtful details that move with you, expressing individuality and freedom.

Classics for the soft thugs.